I'm a commercial and film director.
15 years on set. I've been part of some of the most successful ad campaigns on the internet — always built around one thing: real human performance.
Brands I've directed for.
AI tools are changing everything.
But not the craft.
I direct the same way I always have — strong scripts, focus on performance, sharp editing. What's changing is the toolkit. I've spent the last two years building AI workflows into my process — not to replace the craft, but to enhance the final outcome. This means better pre-vis, faster iteration, cheaper production costs, and ultimately more room in the budget for what actually matters.
Story first
Every spot starts with a script worth directing and a performance worth watching. That hasn't changed in 15 years.
Real performance
Actors, timing, emotion. AI extends what's possible on screen. It never replaces the human at the center of the frame.
AI-enhanced
Pre-viz, environments, variations — run through a pipeline that enhances the final outcome without compromising what makes it feel human.
If that sounds like the kind of collaboration you've been looking for — let's talk.