Homie
DTC real estate · Mockumentary · Founder story
Two very different spots for the same brand. One is a mockumentary about a goth couple buying a house. The other follows the founder back to where he grew up. Both are docu-style. Neither looks like a real estate ad.
Homie Haunting
A docu-style mockumentary in the vein of Modern Family — following a goth couple who love haunted houses as they navigate buying a new home. The characters are fully developed, the performances are committed, and the script is genuinely funny. One of my favorite long-form spots I've directed. A haunted house ad for a real estate app. Obviously.
Homie Hustle
A scripted founder story — we went back to where Homie's founder grew up to tell the origin of the company. Documentary style, real locations, real emotion. The kind of brand film that makes you trust a company instead of just remember their logo.
