Gabb

DTC kids tech · National broadcast · DR + Brand · Telly + Addy award winner

Five years. A team of editors. Everything from intimate internal shoots to half-million dollar broadcast campaigns. I watched our content turn Gabb from a startup into a company with over $100M in ARR.

A 15-second spot called "The Scrolls" aired during the World Series and crashed Gabb.com with traffic. Two Telly awards. An Addy. And the first time I directed work I felt genuinely mattered — less screen time, more outside time.

National broadcast campaigns including the World Series spot that crashed the Gabb website. Two Telly Awards. One Addy.

Brand storytelling focused on the emotional truth behind the product — real families, real moments, real stakes.

Every new product needed its own visual language. From Gabb Music to the Watch launch, these spots had to introduce something new and make parents want to buy it immediately.