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DTC family photo books · Direct response · Harmon Brothers
Harmon Brothers came to me to help bring the Busy Mom character to life. We ended up making one of the internet's most successful viral ad campaigns, organic and paid media. These spots launched my commercial career.
01
Campaign · DR
Busy Mom
The spot that put Chatbooks on the map and rewrote the rules for direct response comedy on social media.
:60 Cut
Full Version
Credits
Director — A. Todd
Agency — Harmon Brothers
Creative Director — Shane Rickard
Producer — Daniel Harmon
DP — Casey Wilson
02
Campaign · DR
RV Family
After Busy Mom, Harmon Brothers came back with a bigger ask: an 8-year-old driving an RV through a parking lot, hitting cars and motorcycles. This is where direct response comedy met my experience in action filmmaking — it was a blast to make with the HB team.
:30 Cut
Full Version
Credits
Director — A. Todd
Agency — Harmon Brothers
Creative Director — Shane Rickard
Producer — Daniel Harmon
DP — Casey Wilson
●Production Stills
