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DTC family photos · Direct response · Harmon Brothers
Harmon Brothers came to me to help bring the Busy Mom character to life. Together we made one of the internet's first organically viral ad campaigns — and transformed how brands think about storytelling on social.
01
Campaign · Broadcast · DR
Busy Mom
The spot that put Chatbooks on the map and rewrote the rules for direct response comedy on social media.
:60 Cut
Full Version
Credits
Director — A. Todd
Agency — Harmon Brothers
Creative Director — Shane Rickard
Producer — Daniel Harmon
DP — Casey Wilson
02
Campaign · Broadcast · DR
RV Family
After Busy Mom, Harmon Brothers came back with a bigger ask: an 8-year-old driving an RV through a parking lot, hitting cars and motorcycles. This is where direct response comedy met video game action filmmaking — and it worked.
:30 Cut
Full Version
Credits
Director — A. Todd
Agency — Harmon Brothers
Creative Director — Shane Rickard
Producer — Daniel Harmon
DP — Casey Wilson
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Production Stills
