← All Work
Client Work · Creatably

O3 Waterworks

DTC water purification · Direct response · Live action + Animation

A narrator-driven DR spot where the lead actress responds to an invisible voice — intercut with fully animated sequences featuring the bacteria themselves as characters. The animation house parodied When Harry Met Sally, Brokeback Mountain, and Titanic. We made bacteria the heroes. The brand sold out.

01 Direct Response · Live Action + Animation

The Bacteria Spot

The lead performance is genuinely wonderful — reacting to narration she can't hear, with full commitment. The animated vignettes from the bacteria's point of view are the kind of thing that makes a category-standard product feel completely unexpected. You've never thought about bacteria this way before. You will now.

Credits
Director — A. Todd Agency — Creatably DP — Ty Arnold Format — Live action + animation
●Production Stills

Live action performance and animated bacteria vignettes — When Harry Met Sally, Brokeback Mountain, Titanic. All with bacteria.

O3 Waterworks still O3 Waterworks still O3 Waterworks still O3 Waterworks still O3 Waterworks still O3 Waterworks still